RFID – From Golf Balls to Fashion to Cards
In simple terms, Radio-frequency identification (RFID) is a technology that uses communication through the use of radio waves to transfer data between a reader and an electronic tag attached to an object for the purpose of identification and tracking.Back in 2009 we saw W3 Thailand Company Limited pioneer their way into breaking RFID technology with PraedaTM.
PraedaTM is a new Revolutionary Golfing product line that consists of a golf ball detection system using RFID technology. It uses a new patented form of improved and active RFID technology which took years to perfect. The new advanced technology called RFTT TM (Radio Frequency Tracking Technology) which revolves around golf-balls that have an RFID chip embedded in it and upon being hit, will emit an active unique radio frequency signal that can be detected by a specially designed handset.
This same year we saw the fashion industry embracing the same technology. How does RFID technology work for fashion you may ask? All of a store’s clothing is tagged with RFID chips embedded in stickers on tags already attached to the apparel. When a customer tries on an outfit, a RFID sensor in the dressing room reads the tags. The readings prompt images to appear on a touch screen LCD panel of other clothing that may enhance a customer’s outfit. Store employees program the looks showcased on the panel and can update them as merchandise changes or new fashion trends unfold.
But how can RFID work for you?
There are several methods of identification, but the most common is to store a serial number that identifies a person or object, and perhaps other information, on a microchip that is attached to an antenna (the chip and the antenna together are called an RFID transponder or an RFID tag). The antenna enables the chip to transmit the identification information to a reader. The reader converts the radio waves reflected back from the RFID tag into digital information that can then be passed on to computers that can make use of it
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