The rise of the digital domain has led to several changes for Australian businesses, and not least the need to adopt data analysis techniques. Recent research from the International Data Corporation (IDC) shows that more companies are showing an interest in this side of their operations, primarily because it has such an impact on their day-to-day existence.

In fact, the IDC forecasts that the big data market will grow by as much as 28 per cent between 2014 and 2018. This spending growth will largely be focused on analytics, storage, cloud infrastructure and networking infrastructure.

This willingness to adopt the necessary technologies to compete in the business world may also encourage firms to take a closer look at the security of their data. Products such as ID card printers can be an effective means of ensuring businesses and their digital assets are kept as secure as possible.

The IDC’s Research Director for cloud and big data Sally Parker emphasised the companies simply can’t afford to be left behind. Instead, they must use whatever methods they can in order to keep ahead of the curve.

“Australia’s adoption of Big Data has been characteristic of a two-speed economy, however a growing imperative for organisations to leverage technology to innovate and ultimately remain competitive not just locally but globally is driving data driven intelligence initiatives,” noted Ms Parker.

Although the country might be moving forward in terms of its adoption of technology, it seems that this is not always the case. The IDC found earlier this month that during the first quarter of the year, a growing number of businesses turned their backs on tablets and other mobile devices in favour of PCs.

The PC market improved 12 per cent compared to the previous year, particularly as consumers showed a growing preference for notebooks.